make appointment at apple store for repair

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For starters, Ahrendts launched the Today in Apple series, free seminars held at Apple Stores that teach people everything from how to use the iPhone’s photo-editing tools to programming in Swift. Ahrendts is now departing Apple, and while certain elements of the stores have been upgraded, Genius Bars were not a primary focus.

Fashion executive Angela Ahrendts left Burberry and joined Apple in 2014 to transform the company’s retail strategy the idea was for the brick-and-mortar shops to feel less like a store and more like a community center. Retail was supposed to be Apple’s big sell. Now you have almost no hope of getting to see a Genius unless you have an appointment, and those are in some cases booked up days in advance.” At worst, you might have to go wander the mall for an hour. “Long gone are the days when you could walk into an Apple store without an appointment and be seen by a Genius after only a short wait. “Reports from both staff and customers have highlighted changes like staff being required to handle multiple customers at once and less flexibility to ‘surprise and delight’ customers seeking help,” he told me via email. MacRumors editor-in-chief Eric Slivka says that because of increasing popularity and pressure, Apple has been forced to readjust its focus for the Genius Bar. Currents stats are difficult to come by, but in 2012, Apple said it serviced 50,000 people every day at its Genius Bars nationwide that number can only have gone up in the seven years since. “The stores are so popular, the real challenge is handling the amount of traffic coming through.” There are 272 Apple Stores in the U.S., and all of them-save for the one on Apple’s own campus-have Genius Bars (though Apple’s been trying to rebrand them as “Genius Groves”). “In a way, sort of a victim of own success,” Apple Store creator Ron Johnson recently told Yahoo Finance. At one point there was even an issue with scalping Genius Bar appointments in China.Įven those who successfully reach the Genius Bar report frustrating experiences. Apple has indeed added more friction to the process of getting an appointment over the years, including making it more difficult to even navigate to the that section of its website.

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In some cases, users are sent through a series of forced troubleshooting and FAQ browsing until they can request a Genius Bar appointment-it can feel as if Apple does everything it can to guide customers toward digital help instead of giving them real-life attention (which I can attest to). And frankly, the technical acumen of the Genius Bar staffers is now hit or miss.” The admonishment is in line with the litany and extremity of customers’ internet documentation of less-than-helpful experiences with the Genius Bar. But inevitable or not, the result is that getting support at an Apple Store now stinks.

In some ways that’s inevitable-Apple is way more popular now than it was pre-iPhone. “Now, the Genius Bar is booked for days in advance-sometimes close to a week. “In the old days you could just walk in with a broken or otherwise problematic device and get an appointment at the Genius Bar within the hour,” Gruber writes. Gruber, who was part of the Six Colors group grading Apple, gave it a C for its retail division. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Īpple enthusiast and analyst John Gruber-better known by his blog’s name, Daring Fireball- recently assigned the company its 2018 report card and addressed its in-store issues. At the same time, Apple’s Genius Bar has become a purgatory no iDevice owner wants to find themselves stuck in.īy submitting your email, you agree to our Terms and Privacy Notice. Each iOS and MacOS release reveals a new suite of tools and capabilities, but also new challenges and complications (and sometimes bugs).

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The saturation of iOS and Mac products means more and more people own Apple devices-which means more and more people need help using them. Then, realizing how long I would have to wait for an appointment, I gave up and Googled “Apple-certified iOS support Portland Oregon.” Within half an hour, I was able to make a next-day, one-on-one, in-person appointment at Geeks4Mac, a local Apple support shop. After attempting once again to navigate Apple’s website in order to get a Genius Bar appointment, it became clear I would mostly likely need to lie and say I was having a hardware issue and not one related to software. Some hours later, I received a reply with a link to an Apple Forum discussion about disappearing voicemail messages. “There’s a file size and a file name,” I typed into the empty white space on Apple’s support website, “but nothing happens when I hit play.” I sent the note after audio I’d recorded on my iPhone using Apple’s Voice Memo app malfunctioned.

Make appointment at apple store for repair